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I use human-centred design methodologies to discover and solve real customer problems.


I’m a Los Angeles based Product Design practitioner and leader.

I’ve found my way here via Canada, a couple of stops in Europe, and most recently having spent a decade in the UK (London) working with startups, medium to large enterprise SaaS companies, Design Agencies and software consultancies.

I enjoy leading and inspiring Design teams to challenge the status quo and raise the proverbial design bar through impactful outcomes rather than output.

I am an advocate of scalable Design systems and Lean Design methods and the value that they bring in creating consistency and cohesion for the overall user experience.

I have a proven track record of helping a number of blue chip companies rapidly build out performant, scalable Design Practices that have enabled them to not only produce award winning experiences, but also increase the company's bottom line revenues.


Building and leading cross-functional Design teams (Visual Design, Interaction Design, User Research, Prototyping) ensuring they are empowered and enabled to deliver their best work in collaboration with Product Managers/Owners, Engineering, business stakeholders and their wider Product Teams.

Design strategy - helping Product Teams to form consensus, be accountable and execute against goals/KPIs/OKRs with Design playing a pivotal role.

Hands on in guiding user research, interaction/visual design and the use of Lean UX principles as a framework to drive outcomes.

SCRUM certified with extensive experience successfully shipping and continually iterating on complex products within fast moving, ambiguous environments.


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